Radio Shows and Digital Communication November 2, 2009Posted by duranl in Discussion Leader.
For my presentation I decided to discuss the way radio shows use different forms of digital communication to connect with its listeners. Even though radio is an old technology, it is still in used today. However, traditional radio has has lost many listeners due to the emergence of satellite radio. One exception is a radio station from Seattle, which I will focus on.
The station is 99.9 KISW and its morning show, The BJ Shea morning Experience, is one that uses a wide variety of communication tools, many of which we have discussed in class. For example, there are five crew members in the BJ Show and each one of them has a Twitter, a Myspace, and a Facebook page. On top of that they have a blog, a video blog, podcasts, and a few websites.
Because of this they cover more bases and are able to more effectively connect with viewers, thus not losing as many listeners as other radio shows around the country have done since the switch to satellite radio.